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Chick-fil-A Expects Soon-Opening Grand Central Store to Be Its Busiest Ever

Eater logo Eater 2/8/2018 Kayla Kumari Upadhyaya

New York City, USA - July 15, 2016: Pedestrians walk past a Chick-fil-A restaurant in Midtown Manhattan, New York City © Getty/Joel Carillet New York City, USA - July 15, 2016: Pedestrians walk past a Chick-fil-A restaurant in Midtown Manhattan, New York City

The fast-food chicken chain opens its third Manhattan location on March 1.

Controversial fast-food chicken chainChick-fil-A is set to open its third Manhattan location near Grand Central, anticipating it to be its busiest location ever. Come March 1, at the corner of East 42nd Street and Madison Avenue, the store will debut with two floors spread across 6,200 square feet, Buzzfeed reports.

Chick-fil-A first descended on Manhattan in 2015 to massive hype and very long lines, prompting it to quickly open its second Midtown location the following year. This new Grand Central location will be its third standalone restaurant in the borough, and it’s expected to become the busiest Chick-fil-A in the country — even despite backlash to Chick-fil-A president and COO Dan Cathy’s frequent anti-LGBT comments.

The chain also has plans to open a massive five-story operation in FiDi, equipped with a terrace and designed to “give a subtle impression of the Twin Towers” as an homage to the site of 9/11.

Chick-fil-A has been in rapid expansion mode, opening 100 new stores a year. In fact, the Atlanta-based company announced in 2016 that it had plans to open a dozen new restaurants in the New York area by the end of 2017. That didn’t exactly happen, but the chicken chain is still going hard on a NYC takeover with these two huge locations on the horizon. There are also Chick-fil-A restaurants in Queens and Long Island.

Related gallery: We compared McDonald's new Chick-fil-A killer to the real thing — and the winner is unmistakable (provided by Business Insider)

a sandwich is sitting on a table: <li><strong>The fast-food value wars are heating up again, and <a href="http://markets.businessinsider.com/stock/MCD-Quote?utm_source=msn.com&amp;utm_medium=referral&amp;utm_content=msn-slideshow&amp;utm_campaign=bodyurl">McDonald's</a> has introduced a new chicken sandwich on its <a href="http://www.businessinsider.com/best-worst-mcdonalds-value-menu-items-2018-1?utm_source=msn.com&amp;utm_medium=referral&amp;utm_content=msn-slideshow&amp;utm_campaign=bodyurl"> $1 $2 $3 menu</a>.</strong></li><li><strong>It's almost a carbon copy of Chick-fil-A's classic chicken sandwich.</strong></li><li><strong>But - surprise - it's just not as good as the original. </strong></li><p><br> McDonald's new value menu has reignited the fast-food wars, but there's yet another battle brewing because of it.</p><p> On the three-dollar tier of the menu sits the new Classic Chicken Sandwich, which almost anyone can see is a direct stab at Chick-fil-A's classic chicken sandwich.</p><p> Fried chicken and pickles on a bun: a simple and iconic item that the Southern chicken chain has mastered, and that other chains constantly try to replicate with the same level of success. </p><p> While it wasn't a direct parallel, McDonald's has tried to attack Chick-fil-A's iron grip on the chicken sandwich market before, with the <a href="http://www.businessinsider.com/mcdonalds-and-chick-fil-a-sandwiches-2016-4?utm_source=msn.com&amp;utm_medium=referral&amp;utm_content=msn-slideshow&amp;utm_campaign=bodyurl"> Buttermilk Crispy Chicken</a> sandwich. But Chick-fil-A's strengths - simplicity and quality - helped it come out on top in the end. </p><p> And recently, McDonald's unveiled a revamped chicken tender that was surprisingly good - it didn't win against Chick-fil-A, but it came close. McDonald's is clearly on the chicken warpath, and Chick-fil-A seems to be the main target. </p><p> This new sandwich, however, is as close as McDonald's can possibly get to Chick-fil-A's formula. But can the Golden Arches match Chick-fil-A's quality? Or will it be another fowl disappointment?</p> We compared McDonald's new Chick-fil-A killer to the real thing — and the winner is unmistakable


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