You are using an older browser version. Please use a supported version for the best MSN experience.

IHOP changed its name to IHOb to promote its new burger menu. They're shockingly good.

Business Insider Logo By Hollis Johnson,Kate Taylor of Business Insider | Slide 1 of 11: IHOP's decision to  rename itself IHOb, or the International House of Burgers,  infuriated many customers.We were skeptical of IHOP's ability to craft burgers that matched its pancakes in quality. But after trying the new burgers (with a side of pancakes), we were IHOb converts.  IHOP's rebrand as IHOb - International House of Burgers - left  many customers skeptical.  Last week, IHOP, the International House of Pancakes, announced it would change its name to IHOb, flipping the "P" to a "b." On Monday, IHOP announced that the "b" stood for burgers, "Burgers are really kind of unexpected for us, so we had to do something creative to get everyone's attention," IHOP president Darren Rebelez told Business Insider. "But the pancakes aren't going anywhere." The renaming, while temporary, sparked backlash from customers. Many remained unconvinced that IHOP's burgers could ever compare to its pancakes.  So, we at Business Insider decided to try out the new burgers for ourselves. Here's the verdict on IHOP - or IHOb's - controversial new menu item:

  • IHOP's decision to rename itself IHOb, or the International House of Burgers, infuriated many customers.
  • We were skeptical of IHOP's ability to craft burgers that matched its pancakes in quality.
  • But after trying the new burgers (with a side of pancakes), we were IHOb converts.
  • IHOP's rebrand as IHOb - International House of Burgers - left many customers skeptical.

    Last week, IHOP, the International House of Pancakes, announced it would change its name to IHOb, flipping the "P" to a "b." On Monday, IHOP announced that the "b" stood for burgers,

    "Burgers are really kind of unexpected for us, so we had to do something creative to get everyone's attention," IHOP president Darren Rebelez told Business Insider. "But the pancakes aren't going anywhere."

    The renaming, while temporary, sparked backlash from customers. Many remained unconvinced that IHOP's burgers could ever compare to its pancakes.

    So, we at Business Insider decided to try out the new burgers for ourselves. Here's the verdict on IHOP - or IHOb's - controversial new menu item:

    © Hollis Johnson/Business Insider

    More from Business Insider

    Business Insider
    Business Insider
    image beaconimage beaconimage beacon