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IHOP changed its name to IHOb to promote its new burger menu. They're shockingly good.

Business Insider Logo By Hollis Johnson,Kate Taylor of Business Insider | Slide 2 of 11: IHOP changed its name to IHOb to promote the launch of the chain's Ultimate Steakburgers menu, a seven-burger lineup that includes options like the Big Brunch Burger, the Cowboy BBQ Burger, and the double-decker Mega Monster Burger.

IHOP changed its name to IHOb to promote the launch of the chain's Ultimate Steakburgers menu, a seven-burger lineup that includes options like the Big Brunch Burger, the Cowboy BBQ Burger, and the double-decker Mega Monster Burger.

© Hollis Johnson/Business Insider

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