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Taco Bell Has Already Sold 53 Million Orders of Nacho Fries

Eater logo Eater 6 days ago Whitney Filloon
Nacho Fries © Provided by Eater Nacho Fries

It’s the chain’s most successful product launch ever.

Move over, Doritos Locos tacos: Taco Bell’s Nacho Fries have snatched the title of the most successful new menu item launch in the chain’s history, Nation’s Restaurant News reports.

Since their launch on January 25, Taco Bell has sold 53 million orders of the fries, which are coated with a “bold Mexican seasoning” and served with a side of nacho cheese sauce for dipping. The company tells NRN that they’re seeing the fries — which are $1, or 49 cents when tacked on to another menu item — included in one out of every three orders.

Related video: Taco Bell just added a new Skittles-flavored slushie to its menu, and hello, sugar overload (provided by Hello Giggles)


Eater NY critic Robert Sietsema sampled the Nacho Fries shortly after they launched in January, and was unimpressed, writing, “The sauce seems more chemical than culinary, and has little discernible taste ... The outside [of the fries] was fairly crisp, while the inside was more like instant mashed potatoes.”

Sietsema may not be much of a fan, but the chain’s loyal customers are clearly on board with the Nacho Fries:

The fries were intended to be a limited-edition addition to the dollar menu, but due to their popularity, Taco Bell says they’re sticking around until at least April.

Related gallery: These were the biggest menu flops in fast food (provided by Business Insider)

a close up of a box: <li><strong>Fast-food chains often experiment with their menus to try to appeal to new customers or offer healthier options.</strong></li><li><strong>Even though some of these items take off, many of them end up huge failures.</strong></li><li><strong>Other items that have been long discontinued include Taco Bell's Seafood Salad, McDonald's Hula Burger, and Wendy's Frescata.</strong></li><p> Not every fast-food option can be a best seller.</p><p> Some experimental menu items actually end up costing chains millions, like <a href=""> McDonald's Arch Burger,</a> a "gourmet" burger that aimed to appeal to a more adult crowd but failed miserably. McDonald's spent an estimated $150 million to $200 million advertising the Arch Deluxe's rollout, which, at the time, was the most expensive promotional campaign in fast-food history, <a href="">The New York Times reported</a>.</p><p> Other menu items failed because they were just unappetizing, like Taco Bell's Seafood Salad or Domino's Oreo Pizza. </p><p> Here are some fast-food items that didn't make it: </p> These were the biggest menu flops in fast food

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