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The Original 'Most Interesting Man' Is Ditching Beer For Tequila

Delish logo Delish 6/15/2017 Rayne Ellis

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The most interesting man in the world is back - and this time, he's trading beer for tequila.

In 2016, we said goodbye to Dos Equis's spokesperson, Jonathan Goldsmith, 78, (the original "most interesting man") in epic fashion by sending him off to Mars.

With Goldsmith at the helm, the Heineken-owned Mexican beer company nearly tripled its business, according to USA Today. However, the company terminated his contract, citing the necessity to appeal to a "younger crowd" and the evolution of millennial drinkers as the main reasons. 

A year later, Astral Tequila - a product of the New York City-based wine and spirits company Davos Brands - has poached the world's most interesting man. And, as if that wasn't enough, the liquor company takes quite the dig at the beer brand and its 10-year-old campaign. In a new 17-second spot, Goldsmith looks over to a woman on his left and says, "I told you ... I don't always drink beer."

Clever, Astral.

Some may say that the most interesting man was betraying his character, and his former company. But with a fairly recognizable face - and the same fake Spanish accent - this Brooklyn-born Jewish actor will beat out any person claiming to be the new most interesting man.

So perhaps Goldsmith with strike commercial gold twice, and even if he doesn't, "His only regret is not knowing what regret feels like."

Companies using their competitors' highly recognizable spokespeople for new ads looks to be a growing trend. During the 2016 NBA Finals, Sprint aired an ad starring the iconic "Verizon guy" who used to ask, "Can you hear me now?"

Not anymore, he sells Sprint now.

For both companies, it's yet to be seen whether or not these new spokespeople made a difference – but only time will tell.

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Gallery: The 11 Best Sipping Tequilas (Provided by Town & Country)

There's a new slow sipper in town. The 11 Best Sipping Tequilas


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