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The world's prettiest Kit Kat bar has finally arrived

TODAY logo TODAY 1/19/2018 Lyn Mettler

As if Kit Kat flavors like Sake, Sweet Potato and Strawberry Cheesecake weren't unique enough, Japan has upped the ante by debuting a millennial-pink version of the wafer-filled chocolate bar.

The limited edition "KitKat Chocolatory Sublime Ruby" is the first product in the world to utilize the newly-invented ruby chocolate, the first new, natural chocolate to hit the market in 80 years.

TODAY, product courtesy of merchant site © Barry Callebaut Group/Nestle TODAY, product courtesy of merchant site

Developed by Swiss chocolate maker Barry Callebaut, the new chocolate is made from the ruby cacao bean, which has a natural pink color. Nestle, which partnered with Barry Callebaut on the new candy, describes the taste as "a fruity flavor reminiscent of berries."

Chef Yasumasa Takagi, owner and head chef of Le Patissier Takagi in Tokyo, is behind the delicately-colored new candy bar.

"I have created an especially simple KitKat that allows you to enjoy the characteristic fruity fragrance and subtle acidity of Ruby cacao to the fullest," Takagi said in a news release.

Of course, this isn't the first over-the-top Kit Kat product to make a splash. Last fall, Taco Bell released tortilla stuffed with melted Kit Kats, and we've also seen a Halloween-themed, pumpkin pie-flavored Kit Kat and a Red Velvet Kit Kat bar for Valentine's Day.

The Sublime Ruby KitKat will be available for a limited time in KITKAT Chocolatory boutiques in both Japan and Korea, and it will also be sold in 80 pop-up stores in Japan. You can also get it online.

TODAY, product courtesy of merchant site © Kit Kat TODAY, product courtesy of merchant site

Anna Lingeris, senior communications manager for Hershey, which distributes Kit Kats in the U.S., told TODAY Food there are currently no plans to bring the Sublime Ruby bar stateside. However, she said, "We continue to explore bringing new items, like Ruby, and special flavors into our iconic brand line up based on what our fans are telling us they want," sharing that they recently expanded the Kit Kat Dark bar due to customer requests.

So if you want the pink chocolate Kit Kat, you'd better let Hershey know!

If you simply must try the ruby-hued bar, you can actually order them from Japan beginning early February. They'll be available in five- or seven-piece boxes, containing other Japanese Kit Kat flavors. But if you just can't wait til next month, you may have to settle for the strawberry KitKat, which is the closest thing we have in America. Though it was a limited-edition flavor, you can still buy them online at Amazon.

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