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LaCroix Is dropping a limoncello flavor

Are the original kings of flavored sparkling water trying to tap into the hard seltzer boom? For their next trick, LaCroix is ready to turn the boozy seltzer trend back to its alcohol-free roots. They announced a limoncello flavor that will debut in 2020. Limoncello is an Italian lemon-flavored liqueur often served to cap off a meal or included in cocktails. LimonCello is an interesting choice for the brand since LaCroix isn't known for coopting liqueur flavors. In fact, the most unorthodox flavor they currently offer is probably the Key Lime. Why not just hop into the hard seltzer business LaCroix? We could all get on board with that.

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