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Philadelphia Cream Cheese's New Invention Will Leave You Asking 'What Is a Bagel?'

It's time to reexamine everythingwe know about bagels. We know the basics: round and doughy with a hole in the middle. But Philadelphia's "Bagel That" Device purports to turn anything into a cream cheese-worthy bagel. Put any bread item into thecenter of the device and pressthe lever to make a hole in it. "Because if it looks like a bagel,you can put Philadelphia CreamCheese on it," apparently. Philadelphia eventuallyrevealed that the whole thingis a big joke/publicity stunt. Because, it turns out, notthat many people are confusedabout what a bagel is.

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