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What will be the hard seltzer of 2020?

White Claw isn't going anywhere, but Nielsen has some other predictions for next year's beverage trends. Yes, hard seltzer will continue to thrive, and the number of brands could easily double next year. And expect more product development in hard seltzer around kombucha and coffee. The number crunchers at Nielsen also predict ready-to-drink cocktails will boom in 2020. Offering twists on traditional cocktail flavors and focusing on olfactory experiences is going to be big. Traditional table wine may be in for a beating if these trends continue. But sparkling wine and alternatively packaged wine should continue to grow sales.

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