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This Viral Video Proves You've Probably Been Washing Your Face All Wrong

Prevention logo Prevention 1/22/2019 Leah Groth
A Los Angeles based esthetician's viral video demonstrates the #60SecondRule, a face washing method people claim is totally transformative. © Karen Moskowitz - Getty Images A Los Angeles based esthetician's viral video demonstrates the #60SecondRule, a face washing method people claim is totally transformative.

How long do you spend washing your face? According to one Los Angeles based esthetician, probably not long enough. Skincare professional Nayamka Roberts-Smith of LABeautyologist has been sharing about her face-washing ritual dubbed the #60SecondRule on her social media channels - and it is going viral.

While extremely simple and involving absolutely zero tools or gadgets, her hack involves massaging cleanser all over the face and chest - for a full 60 seconds. People who have tried the method are quick to support it, sharing photos and details about their own unbelievable skin transformations after trying it out for just a few weeks.

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“The 60 Second Rule is an original skincare tip I developed to help clients get the most out of their expensive cleansers,” Nai explained in the caption accompanying her YouTube tutorial. “Cleansing your face (with your fingers) for 60 seconds allows the ingredients in the cleanser to actually work.” She maintains that most people wash their face for just 15 seconds - which isn’t effective. “The 60 Second Rule softens the skin & dissolves sebum blockages better. Texture & overall evenness improves,” she claims.

"Makeup, dirt, and oil are a lot more difficult to remove from the skin most people realize," Roberts-Smith told Cosmopolitan. "So not only do you want to give the cleanser a chance to break down and dissolve products and grime, but taking 60 seconds also makes you pay attention to your skin and what you’re doing-like remembering to cleanse around the edges of your nose, under your chin, and around your hairline."

Still need some more persuasion to up your face-washing game? Many of her followers posted photographic evidence of their own miraculous skin transformations, claiming that the process helped eliminate acne, tighten their pores and improve the overall texture and appearance of their skin.

In the Twitter comments Nai specifies that you should apply the 60 second rule to your skincare regimen both in the morning and at night, and that it should not irritate your skin or dry it out. She also adds that she doesn’t recommend using cleansing brushes and that when you cleanse your eye area to do so gently.

Cosmo beauty editor Chloe Metzger even tried it out herself, and while she didn't exactly find that it "radically transformed" her skin, she did maintain it "looked a bit calmer, less red, and brighter." 

On that note, happy face-washing. Still haven't found the right cleanser for you? To start, check out the best face washes for dry skin and the best face washes for acne, according to dermatologists.


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