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6 Ways to Become a Creative Genius

Best Life Logo By Jason Feifer of Best Life | Slide 1 of 7: Panic burned wild in the minds of the creatives at PJ Pereira‘s advertising firm, Pereira & O’Dell. The same brains that had come up with successful media campaigns for Skype, Lego, Corona, Fiat, the Cheesecake Factory, Scrabble, and Reebok now found themselves firing blanks. They had been working for a month on something special for Intel and Toshiba, but the clients kept raising objections. A deadline was looming. But instead of refining the existing ad, Pereira, 39, told the team to kill it.“You have to be comfortable knowing that the same place that generated that amazing idea is capable of generating ideas that are even more amazing,” he says.Liberated from stale material, the team went on to develop The Beauty Inside, a video series about a man who wakes up every day in a different body. It was a viral hit, with fans cast in the starring role, and it won three major prizes at the ad industry’s version of the Oscars, in Cannes. Here’s how to follow Pereira’s lead and never settle for an idea that’s merely good enough. And for more insight into the minds of super-successful people, be sure to check the 5 Ways Billionaires Think Differently Than Most People.

Panic burned wild in the minds of the creatives at PJ Pereira‘s advertising firm, Pereira & O’Dell. The same brains that had come up with successful media campaigns for Skype, Lego, Corona, Fiat, the Cheesecake Factory, Scrabble, and Reebok now found themselves firing blanks. They had been working for a month on something special for Intel and Toshiba, but the clients kept raising objections. A deadline was looming. But instead of refining the existing ad, Pereira, 39, told the team to kill it.

“You have to be comfortable knowing that the same place that generated that amazing idea is capable of generating ideas that are even more amazing,” he says.

Liberated from stale material, the team went on to develop The Beauty Inside, a video series about a man who wakes up every day in a different body. It was a viral hit, with fans cast in the starring role, and it won three major prizes at the ad industry’s version of the Oscars, in Cannes. Here’s how to follow Pereira’s lead and never settle for an idea that’s merely good enough. And for more insight into the minds of super-successful people, be sure to check the 5 Ways Billionaires Think Differently Than Most People.

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