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Aerie's New Skincare Brand "Minimal-Ish" Just Launched, and We Already Love it

Hello Giggles logo Hello Giggles 8/6/2020 Merissa Principe
Minimal-Ish © Provided by Hello Giggles Minimal-Ish

Aerie is known for its affordable loungewear and sustainable swimwear, but now the brand is expanding beyond clothing with the launch of its all-new, self-care-focused, solutions-oriented, beauty brand called Minimal-ish. The line includes 13 face, body, and hair products that are vegan, cruelty-free, paraben-free, mineral oil-free, sulfate- and phthalate-free, and it's also made with sustainability in mind.

Minimal packaging, prices, and natural ingredients? Here’s my money. © Minimal-Ish Minimal packaging, prices, and natural ingredients? Here’s my money.

Every product from Minimal-Ish is packaged using recycled materials—including the tubes and applicators which are made from an eco-conscious sugarcane resin. The packing is minimalist, the ingredient list is short, and the prices are budget-friendly (they range between $4.95-$17.95). Below are some of the items that stood out to us the most:

Minimal-ish PMS Soothing Oil

Minimal-ish © Provided by Hello Giggles Minimal-ish

Shop it! $17.95, ae.com

Finally! A roll-on formula to help alleviate menstrual cramps (or any area that feels sore) for instant relief. Made with key essential oils like clary sage, lavender, and peppermint oil, this formulation uses these key ingredients to provide a cooling sensation that upon contact will penetrate deep into the skin to soothe, relax, and nourish. Who knew 0.5 fl oz could make a girl so happy?

Minimal-ish Depuff Eye Gel

a close up of a device: Minimal-ish © Provided by Hello Giggles Minimal-ish

Shop it! $17.95, ae.com

Tired of having tired eyes? Us too. This cooling and de-puffing roll-on applicator uses ingredients like niacinamide and coffee to reduce inflammation, swelling, and provide you with those "I just had eight hours of sleep" results. Especially for days when drinking coffee just isn't enough. 

Minimal-ish Natural Deodorant

Minimal-ish © Provided by Hello Giggles Minimal-ish

Shop it! $12.95, ae.com

An aluminum-free natural deodorant that has a light scent of rose water and gets the job done? The hype is reeaaal. This deodorant uses natural "pit-friendly" ingredients like aloe vera to soothe irritation, calm inflammation, and provide hydration that'll last all day long. Or shall we say all-night-long?

Minimal-ish All-Over Wipes

a close up of a piece of paper: Minimal-ish © Provided by Hello Giggles Minimal-ish

Shop it! $14.95, ae.com

For when you run out of time after the gym, these individually-packaged wipes are essentially baby wipes for adults. Perfect for freshening up after a long day, these allover wipes are packed with aloe vera, witch hazel, and probiotics for a head-to-toe refreshing cool cleanse that will eliminate sweat and odor-causing bacteria but won't leave your skin irritated so you can go on about your day cool as a cucumber.

Minimal-ish Workout Spray

a close up of a bottle: Minimal-ish © Provided by Hello Giggles Minimal-ish

Shop it! $14.95, ae.com   

If you're looking for a light, natural body mist that refreshes and cools down hot, stressed skin, you've found your match. This citrus-scented mist is the ideal addition to your gym bag—perfect for spritzing on-the-go. The lemon scent instantly revitalizes you after a grueling workout—even if your idea of working out, is a walk to your local wine shop.

Minimal-ish Everywhere Balm

Minimal-ish © Provided by Hello Giggles Minimal-ish

Shop it! $7.95, ae.com

For anywhere that needs a little extra moisture—(*ahem*) lips, cuticles, elbows—this balm is it. To say you could slather this on before bedtime and wake up a whole new person wouldn't be too far of a stretch, and it's available in unscented and rose water versions. Made with thick and nourishing oils like argan, avocado, and marula, this balm will help lock in moisture for hours of hydration for beautiful, healthy skin that feels baby soft and smooth.


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