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The 7 Best Drugstore Serums Under $30

PureWow Logo By (Deena Campbell) of PureWow | Slide 1 of 8: <p>This brand has a serious passion for restoring skin’s elasticity at reasonable prices. And its Regenerist Regenerating Serum is arguably leading the charge. It’s a fast-penetrating formula that’s crafted in a lightweight gel serum. Say hello to younger-looking skin after just four weeks. </p><p><a href="">Olay</a> ($26.99)</p>

True: A face serum can do wonders for your skin. False: It needs to cost eight billion dollars to be effective. Serums are super concentrated, so they pack in the active ingredients, no prescription required. And thankfully, a few drugstore versions get the job done without blowing your entire paycheck. Presenting our seven favorites.

© Olay

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