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Crocs Expands Its Comfy Footwear Range With Crocs Socks

Footwear News logo Footwear News 7/27/2021 Aaron Royce
Screen-Shot-2021-07-27-at-11.52.57-AM © Leeor Wild Screen-Shot-2021-07-27-at-11.52.57-AM

Crocs with socks is one of the top debates when it comes to casual footwear — and now it is part of the brand’s DNA. This afternoon, Crocs will launch Crocs Socks, which aim to emphasize the brand’s (and its fanbase’s) expressive and bold style with greater comfort.

Taking direct inspiration from Crocs’ foam footwear and Jibbitz charms, Crocs Socks combine comfort and self-expression within a range of socks. Low, quarter, and crew height silhouettes are made with elastic and compacted yarn to ensure durability and security, as well as a mesh arch band for added comfort. The first sock drop includes patterns like multicolored tie-dye, blue clouds and camouflage, as well as staple hues like white and pink. All socks, available in 3-packs for $25 or 3-Of-A-Kind packs for $15, are made to be worn together or mixed and matched to create unique and personalized style statements .

“We’re a brand that celebrates self-expression through personal style and Croc Nation has been confidently rocking their Crocs with socks for years now,” said Heidi Cooley, senior vice president and chief marketing officer at Crocs, in a statement. “This is something our fans have been asking for, so we’re thrilled to introduce the new Crocs Socks collection around the world and encourage everyone to be comfortable in their own shoes.”

The Crocs Socks line was crafted through a partnership with FutureStitch. The four year-old textile and technology company focuses on creating knitted products that are both socially and environmentally conscious, which was essential when launching Crocs‘ new socks line.

“FutureStitch and Crocs have a shared philosophy around making self-expression comfortable,” said FutureStitch co-founder and CEO, Taylor Shupe. “The Crocs Socks collection celebrates the convergence of creativity and engineered comfort.”

Though today is the first launch of Crocs Socks, the brand is already planning to release more pairs and collections in the future. Upcoming seasons will include new sock heights and styles, ensuring

You can shop for Crocs Socks now on Crocs.com.

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