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American Eagle released a denim hijab, and we’re slow clapping

Hello Giggles logo Hello Giggles 7/14/2017 Gabriela Herstik

American Eagle released a denim hijab, and we’re slow clapping © American Eagle / https://www.instagram.com/p/BWVjkT0AQU6/ American Eagle released a denim hijab, and we’re slow clapping Somali-American model Halima Aden is not only Allure’s July coverstar, she’s also one of American Eagle’s faces for their new “I Can” denim campaign. In the ad, we see Halima in a denim-heavy outfit with a huge grin on her face, showing off her braces and infectious attitude in one simple photo that also happens to be unretouched.

<p><a href="http://www.refinery29.com/halima-aden-hijabi-muslim-model-photos">Halima Aden</a> has come a long way from since she was on the Miss USA stage: Ever since she became the first model to compete in the pageant while wearing a hijab, the 19-year-old has owned the <a href="http://www.refinery29.com/2017/02/142325/hijab-model-fashion-week-fall-2017-halima-aden">runway</a> (seriously, who books Yeezy, Max Mara, and Alberta Ferretti in her first Fashion Month?) and glossies alike ( <a href="http://people.com/style/halima-aden-first-magazine-cover/">CR Fashion Book</a> 's not a bad place to start, after all). Less than a year after we first became acquainted with her, Aden has already landed her first campaign.</p><p><a href="http://www.refinery29.com/2017/03/144331/luxury-modest-fashion-new-site-the-modist">The Modist</a>, the London- and Dubai-based luxury e-commerce site for modest consumers that launched earlier this spring, released a campaign for a capsule of designer caftans timed to <a href="http://www.themodist.com/en/ramadan">Ramadan</a>. And Aden is front and center in the imagery, flanked by fellow IMG-signed models Diana Silvers and Cayley King in the accompanying editorial. The collection consists of modest designs commissioned by contemporary labels like Mary Katrantzou, Adam Lippes, and Osman, among others.</p><p>It's an obvious pairing for the model and the brand: The Modist caters to a modest consumer who's conscious about trends, wants to shop luxury, and perhaps hadn't been catered to previously. Aden, meanwhile, has spoken publicly about her decision to wear a hijab. "I feel best when I am modestly dressed," Aden told <a href="http://www.refinery29.com/halima-aden-hijabi-muslim-model-photos">Refinery29</a> earlier this year. "It's a choice I make and am proud of; for me, I don't think I have to show skin to be beautiful. There is a misconception that young Muslim women are oppressed. That simply isn't the case. I choose to dress modestly and choose to cover my hair with a hijab; not all Muslim women make that choice and that's okay. We are all different!"</p><p>Because of this (and also thanks to the fact that Aden didn't see any hijabi models on the runway or in magazines growing up), the 19-year-old has said she once thought she didn't have a place in the fashion industry. This group is still widely underrepresented in fashion imagery, but in recent years, we've seen major international brands like <a href="http://www.telegraph.co.uk/fashion/brands/nikes-first-high-performance-hijab-coming-female-muslim-athletes/">Nike</a>, <a href="http://www.glamour.com/story/covergirl-nura-afia-muslim-beauty-blogger">CoverGirl</a>, and <a href="https://www.nytimes.com/2015/09/30/fashion/trends/hm-features-hijab-wearing-model-mariah-idrissi-in-new-campaign.html">H&M </a> hire modestly-attired women to star in campaigns. The overall landscape of diversity in advertising <a href="http://www.thefashionspot.com/runway-news/745891-diversity-report-spring-2017-ad-campaigns/">isn't necessarily reassuring</a>, but there's certainly change afoot — at least as far as struggling labels are concerned. “Now that retailers are having tough times, however, they seem a bit more willing to think outside the box,” Paula Rosenblum, an analyst at Retail Systems Research, told <a href="http://www.glossy.co/diversity-in-fashion/why-has-it-taken-mass-retailers-like-target-so-long-to-diversify-their-product">Glossy</a> in light of companies like Target expanding the range of "nude" products on offer, as well as the accompanying imagery. "I hope that’s the good that comes out of this difficult period in retailing: the recognition that not all women are white, five-foot-six and a size 2."</p><p>Check out The Modist's new campaign in the slideshow, ahead.</p> Halima Aden Fronts Her First Campaign — & It's Stunning

The photo’s standout fashion piece has to be the denim hijab, something most of us probably assumed was a one-off for the shoot itself. But surprise, it’s not! American Eagle will be selling the denim hijab as an online exclusive, giving Muslim-American women the opportunity to own their style in a new way.


“Thank you American Eagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths.”Not only is this a wonderful step for a mainstream fashion retailer, but it’s also a reminder to fight against the Islamophobia that’s been on high since the election. Everyone deserves to wear pieces that make them feel powerful and confident in their bodies, and everyone deserves to define what empowerment means to them. Who better to capture the essence of this than Halima? In an Instagram post, the model writes,

A DENIM hijab 👏 @americaneagle #wearityourway #coolforthesummer #ICan

A post shared by Halima Aden (@kinglimaa) on

Halima also posted about the denim hijab. For $19.99, this piece is not only chic, but also accessible for young women and girls. Alongside brands like Nike, who released a sports hijab line earlier this year, and Uniqlo, whose modest fashion line finally hit stateside this month, it looks like the fashion industry is finally catching on to the fact that inclusivity is the new black.

@kinglimaa is an inspiration to the new American jean. #ICAN #MeetTheNewCast

A post shared by American Eagle (@americaneagle) on

We’re crossing our fingers that the rest of our favorite retailers get the memo.

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