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CoverGirl Taps Celeb Trainer Massy Arias as New Ambassador

People logo People 10/5/2017 Pia Velasco

© COVERGIRL And the fitness guru loves beauty just as much as she loves fitness. In a press release for the brand, Arias said: “There’s a stigma around wearing makeup at the gym, but there are times I proudly rock a full face, especially when I’m filming and want that extra dose of confidence before putting myself out there in front of millions of people.”

That’s a quintessential CoverGirl point of view, one the brand wants to amplify.

<p>As any beauty fan knows, there are some makeup brands that can just do no wrong. MAC will forever shell out inexplicably flattering lipsticks and crazy-pigmented hues. Maybelline will always deliver flawless, affordable mascaras. And it's likely that our editors will never stop paying lip service to <a href="">Sunday Riley's Luna sleeping oil</a>.</p><p>In fact, it's safe to say that plenty of beauty aficionados just won't shut up about certain brands. Parisians can't get enough of <a href="">Odacité</a>; New Yorkers are obsessed with Tom Ford. And Angelenos? Well, you're about to find out.</p><p>We asked <a href="">Social Context Labs</a>, a research company focusing on social media, to do some major internet digging and find the most-talked-about-online makeup brands in Los Angeles — and they narrowed down the list to the top 10 beauty lines. Ahead, the makeup Los Angeles girls can't get enough of — and what to snag from the brands.</p> 10 Makeup Brands L.A. Girls Can't Shut Up About

“People have many varied interests that aren’t mutually exclusive. This is an important element of diversity, and we should celebrate and encourage the freedom of expression that comes along with it. For us, makeup is a very powerful form of self-expression, and we couldn’t be more excited for Massy to bring her incredible energy and love for beauty to [the brand],” said Senior Vice President of COVERGIRL, Ukonwa Ojo, in a press release for the brand.

Arias is one of several latinas, such as Sofia Vergara and Becky G, to join the diverse roster of women who represent the mega beauty brand.


Arias, who is also a spokesperson for Target’s activewear line C9, is equally excited about the partnership.

Now, what we really want to know is what sweat-proof makeup she’s wearing. Is it their longer Outlast Stay Fabulous 3-in-1 Foundation, their waterproof Total Tease Full + Long + Refined mascara, or their truNaked waterproof eyeliner duo? We can’t wait to find out!

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