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26 craziest marketing stunts of all time

Cheapism Logo By Saundra Latham of Cheapism | Slide 1 of 27: IHOP's "name change" to IHOb last year is just one of the latest in the grand tradition of marketing stunts — that is, when companies do something completely off the wall to create buzz, often for a new product or service. Marketing stunts aren't without risk: Hype may obscure a painfully bad product, but it can also overshadow legitimately good ones. Here are 26 times companies stopped at nothing to get tongues wagging and sales soaring.

They Did What?

IHOP's "name change" to IHOb last year is just one of the latest in the grand tradition of marketing stunts — that is, when companies do something completely off the wall to create buzz, often for a new product or service. Marketing stunts aren't without risk: Hype may obscure a painfully bad product, but it can also overshadow legitimately good ones.

Click ahead for 26 times companies stopped at nothing to get tongues wagging and sales soaring.

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