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50 company logos, then and now

Stacker Logo By Madison Troyer of Stacker | Slide 1 of 101: A study called “Branded in Memory,” asked more 150 Americans to draw 10 famous logos from memory as accurately as possible. The study found that very few people could create near-perfect drawings of the logos, but that well over 50% of respondents were within ballpark range. Regardless of participants' drawing skills, the study helped to find out just how familiar consumers were with their favorite products' logos.

Company logos are often one of the most recognizable parts of a company's branding message, up there with slogans and spokespeople. The Nike Swoosh seems almost as familiar to some consumers as a beloved cartoon character, synonymous with a favorite product or experience. Logos can signify a product to consumers with no need to convey any other additional information like a sales pitch or photograph. If a photograph is famously worth a thousand words, logos might well be worth even more.

A Nielsen study in 2015 found that nearly six out of 10 people preferred to buy from a brand familiar to them. In the introduction to the study, Rob Wengel the managing director of Nielsen Innovation in the U.S. said that known “brands can signify quality and inspire confidence.” Whether it's a fast food meal, a plane ticket, or a new car, Americans prefer to buy from a company they recognize and even admire—and a well-known logo can be one of the easiest ways to identify a familiar brand.

That being said, companies switch up their logos all the time. And while it may not affect their core business or core offerings, it can definitely affect the way consumers see them and how easily they're recognized. Considering that, Stacker has rounded up 50 iconic company logos from then and now. From Nike to Wendy's, read on to find out which company logos have gone under major redesigns and why.

You may also like: Quiz: Can you identify 50 famous companies by their logos

See which companies have had the biggest redesigns and why

A study called “Branded in Memory,” asked more 150 Americans to draw 10 famous logos from memory as accurately as possible. The study found that very few people could create near-perfect drawings of the logos, but that well over 50% of respondents were within ballpark range. Regardless of participants' drawing skills, the study helped to find out just how familiar consumers were with their favorite products' logos.

Company logos are often one of the most recognizable parts of a company's branding message, up there with slogans and spokespeople. The Nike Swoosh seems almost as familiar to some consumers as a beloved cartoon character, synonymous with a favorite product or experience. Logos can signify a product to consumers with no need to convey any other additional information like a sales pitch or photograph. If a photograph is famously worth a thousand words, logos might well be worth even more.

A Nielsen study in 2015 found that nearly six out of 10 people preferred to buy from a brand familiar to them. In the introduction to the study, Rob Wengel the managing director of Nielsen Innovation in the U.S. said that known “brands can signify quality and inspire confidence.” Whether it's a fast food meal, a plane ticket, or a new car, Americans prefer to buy from a company they recognize and even admire — and a well-known logo can be one of the easiest ways to identify a familiar brand.

That being said, companies switch up their logos all the time. And while it may not affect their core business or core offerings, it can definitely affect the way consumers see them and how easily they're recognized. Considering that, Stacker has rounded up 50 iconic company logos from then and now. From Nike to Wendy's, click ahead  to find out which company logos have gone under major redesigns and why.

You may also like: Quiz: Can you identify 50 famous companies by their logos

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