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Read Elon Musk's email urging Tesla employees to help with deliveries

CNBC logo CNBC 3/21/2019 Lora Kolodny
a red car parked on the side of a building: Tesla Model 3 are located in a Tesla Service Center in Frankfurt.© Provided by CNBC LLC Tesla Model 3 are located in a Tesla Service Center in Frankfurt.

As Tesla rushed to make as many vehicle deliveries as possible by the end of March, CEO Elon Musk sent an e-mail to all employees urging them to volunteer to help out with deliveries, no matter their role.

The move is typical -- Tesla usually calls for "all-hands on deck" to try to meet end-of-quarter goals.

However, at Tesla's factories and stores, the company is making do with fewer hands than it had to help at the fourth quarter of 2018.

Tesla recently made deep cuts to its workforce with January's layoffs, and store closures earlier this year.

Related video: How the SEC's battle with Musk might affect Tesla stock


Here's the email in its entirety:

From: Elon Musk

To: Everybody

Subj. Vehicle Delivery Help Needed!

March 21, 2019

For the last ten days of this quarter, please consider your primary priority to be helping with vehicle deliveries. This applies to everyone. As challenges go, this is a good one to have, as we've built the cars and people have bought the cars, so we just need to get the cars to their new owners!

What has made this particularly difficult is that Europe and China are simultaneously experiencing the same massive increase in delivery volume that North America experienced last year. In some locations, the delivery rate is over 600% higher than its previous peak! This was further exacerbated by supplier shortages of EU spec components and a sticker printing error on our part in China that were only resolved in the past few weeks.

North America is also stressed, as the final month of this quarter is almost all North America builds. Moreover, for the first two weeks of March, most cars were sent from our factory in California to the East Coast to ensure arrival before the end of quarter.

The net result is a massive wave of deliveries needed throughout Europe, China and North America. This is the biggest wave in Tesla's history, but it is primarily a function of our first delivery of mass manufactured cars on two continents simultaneously, and will not be repeated in subsequent quarters.

To help, please contact Sanjay Shah in North America, Robin Ren in China and Ashley Harris in Europe.


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