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Sears to license out Kenmore, DieHard manufacturing

Reuters logo Reuters 11/1/2018 Uday Sampath

Sears Holdings, which filed for Chapter 11 bankruptcy protection last month, said Thursday it would license out the manufacturing of some its Kenmore and DieHard products to third parties.

The company said the outsourcing of the manufacturing of products such as Kenmore water filtration appliances and DieHard electric vehicle chargers would increase the reach of the brands at U.S. retailers.

Terms of the licensing deal were not disclosed.

The Kmart owner's bankruptcy filing followed a decade of revenue declines, hundreds of store closures and years of deals by Chief Executive Officer Eddie Lampert in an attempt to turn around the company he acquired in 2005 for $11 billion.

Related video: As Sears goes bankrupt, what should consumers consider? (provided by WCVB)


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