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The best and worst company makeovers

GOBankingRates Logo By Jodi Thornton-O'Connell of GOBankingRates | Slide 1 of 23: A company's logo and tagline leave a lasting first impression with consumers that can either make or break a business. Good rebranding can effectively update a company's look to reflect changing times and gain the attention of new customers. Make the wrong changes, though, and your company could attract the wrong kind of attention that ends up costing far more than the price of new logos. Click through to see some of the best — and most disastrous — ways these brands reinvented themselves.

These companies pivoted in the right — and wrong — direction

A company's logo and tagline leave a lasting first impression with consumers that can either make or break a business. Good rebranding can effectively update a company's look to reflect changing times and gain the attention of new customers. Make the wrong changes, though, and your company could attract the wrong kind of attention that ends up costing far more than the price of new logos.

Click through to see some of the best — and most disastrous — ways these brands reinvented themselves.

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