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Disney's stock pops after new 'Star Wars' trailer

MarketWatch logo MarketWatch 4/16/2015 By Wallace Witkowski, MarketWatch
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“We’re home,” says Han Solo to Chewbacca

Now this is an awakening! About the same time the new teaser trailer for “Star Wars: The Force Awakens” dropped, Walt Disney Co.’s shares popped. Coincidence?

Not convinced? Watch the trailer below and decide for yourself.

Back in 2012, Disney  acquired the rights to the Star Wars franchise with the $4 billion purchase of Lucasfilm Ltd. Looks like that move led by CEO Bob Iger may turn out to be a pretty sharp, judging by Disney’s stock action Thursday, which saw $2 billion in value added to Disney’s shares just after the new trailer made its debut.

Disney closed up 1.1% at $108.1 on Thursday. Shares had been trading around $107 before news of the trailer hit and were ticking a few cents higher in after-hours trade. The movie, the first Star Wars under Disney, is scheduled to unspool this Christmas.

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