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How the KitchenAid stand mixer became a status symbol

KitchenAid stand mixers are absolutely iconic. The design hasn't changed since 1969 and fans are obsessed. The company has reported 25% growth year-over-year in 2020 — the pandemic-induced baking boom surely helped. Bought by Whirlpool Corp. in 1986, here's how the 101-year-old company has helped build successful culinary careers while empowering the home cook too.
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