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How Liquid Death's founder started a $700 million water brand

Liquid Death founder and CEO Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million. After attending the 2009 Warped Tour, Cessario realized bottled water lacked irreverent marketing like that of energy drinks. With about $1,500, he created a commercial before he had an actual can of water. It went viral and investors saw the potential. Liquid Death has raised $195 million and is on track to reach $130 million in sales by the end of 2022.

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