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9 tricks casinos use to keep you spending your money

Business Insider Logo By Steven John of Business Insider | Slide 1 of 10: 
  
    Every aspect of a casino
    is designed to lead people into spending more money.
  
  
    Casinos use sounds, lights, and physical design to
    create an environment that is at once welcoming yet hard to
    step away from.
  
  Here are nine tricks casinos use to keep you spending your
  money.
  
  
    Visit Business Insider's
    homepage for more stories.
  

  It's happened to all of
  us.

  You stride into the Luxor,
  Mohegan Sun, or the Tropicana brimming with confidence, wallet
  filled with cash, and plans for a bit of enjoyable, sensible
  gaming and maybe two rounds of cocktails.

  Hours later, you have no idea
  what time it is, how many drinks you've had, or what happened to
  your money.

  But there you are at the ATM yet
  again, with no plans to leave the bright, temperate casino where
  everything seems OK - despite the fact that you're losing money
  hand over fist.

  In the end, the house always
  wins.

  But how do casinos
  trick us into losing so much money? How do they make otherwise
  rational people - people who work hard for their income and make
  reasoned financial decisions on a day-to-day basis - throw
  hundreds or even thousands of dollars away based on the literal
  roll of the dice, the spin of the wheel, or the draw of the
  cards?

  The short answer is that every
  aspect of a casino, from the carpets to the ceilings and
  everything in between, is designed to thwart common sense and
  lead people into making decisions that are against their own
  interest.

  Casinos use sounds, lights, and
  physical design to create an environment that is at once
  welcoming yet hard to navigate. They use enticements like the
  illusion of frequent big wins to convince us we may well strike
  it rich if we just keep playing. And they ply us with food and
  drinks to keep us content and without need beyond
  diversion.

  Read on to see nine ways casinos
  trick you into spending more money.

9 tricks casinos use to keep you spending your money

It's happened to all of us.

You stride into the Luxor, Mohegan Sun, or the Tropicana brimming with confidence, wallet filled with cash, and plans for a bit of enjoyable, sensible gaming and maybe two rounds of cocktails.

Hours later, you have no idea what time it is, how many drinks you've had, or what happened to your money.

But there you are at the ATM yet again, with no plans to leave the bright, temperate casino where everything seems OK - despite the fact that you're losing money hand over fist.

In the end, the house always wins.

But how do casinos trick us into losing so much money? How do they make otherwise rational people - people who work hard for their income and make reasoned financial decisions on a day-to-day basis - throw hundreds or even thousands of dollars away based on the literal roll of the dice, the spin of the wheel, or the draw of the cards?

The short answer is that every aspect of a casino, from the carpets to the ceilings and everything in between, is designed to thwart common sense and lead people into making decisions that are against their own interest.

Casinos use sounds, lights, and physical design to create an environment that is at once welcoming yet hard to navigate. They use enticements like the illusion of frequent big wins to convince us we may well strike it rich if we just keep playing. And they ply us with food and drinks to keep us content and without need beyond diversion.

Read on to see nine ways casinos trick you into spending more money.

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