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How Small Businesses Across the US Are Getting Creative This Holiday Season

GOBankingRates Logo By Cody Bay of GOBankingRates | Slide 1 of 10: With the holiday shopping season already well underway, it’s a particularly critical time for the country’s small businesses. Many have closed permanently during the pandemic and others are still struggling to survive in the face of increased competition from the convenience and contact-free lure of large online retailers like Amazon. According to Deloitte’s annual holiday retail survey, 43% of shoppers prefer shopping at local retailers rather than national retail chains. At the same time, nearly 51% feel anxious about in-store shopping, with an increased demand for delivery and curbside pickup options. So small businesses in communities across the country are rising to the challenge. Practically speaking, that means reassuring customers with added safety measures. Some local governments are offering support, such as Washington state’s Snohomish County, which launched a “Safe Start Kits” program providing free PPE and hand sanitizer to small businesses. Many stores are ramping up their contactless shopping options, from curbside pickup to personal shopping appointments via Zoom. Perhaps just as important to their survival, small businesses are getting creative and pulling out all the stops to highlight the sense of community they can provide during the holidays since that’s the one area where large retailers have a hard time competing. Check out some of the big moves small businesses have made to thrive this holiday season. Last updated: Nov. 24, 2020

With the holiday shopping season already well underway, it’s a particularly critical time for the country’s small businesses. Many have closed permanently during the pandemic and others are still struggling to survive in the face of increased competition from the convenience and contact-free lure of large online retailers like Amazon.

According to Deloitte’s annual holiday retail survey, 43% of shoppers prefer shopping at local retailers rather than national retail chains. At the same time, nearly 51% feel anxious about in-store shopping, with an increased demand for delivery and curbside pickup options.

So small businesses in communities across the country are rising to the challenge. Practically speaking, that means reassuring customers with added safety measures. Some local governments are offering support, such as Washington state’s Snohomish County, which launched a “Safe Start Kits” program providing free PPE and hand sanitizer to small businesses. Many stores are ramping up their contactless shopping options, from curbside pickup to personal shopping appointments via Zoom.

Perhaps just as important to their survival, small businesses are getting creative and pulling out all the stops to highlight the sense of community they can provide during the holidays since that’s the one area where large retailers have a hard time competing.

Check out some of the big moves small businesses have made to thrive this holiday season.

Last updated: Nov. 24, 2020
© Geber86 / Getty Images

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