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Walmart's new mattress brand built a $100,000 tiny home that you can buy. Take a look inside.

Business Insider Logo By Aria Bendix of Business Insider | Slide 1 of 13: 
  
    Allswell, an online mattress and bedding brand at
    Walmart, unveiled a tiny home model in New York City. 
  
  The model will soon head to various cities across the
  country, giving customers the option to buy items as they tour
  the inside.
  
  The home is also available for purchase for $100,000.
  
  
    Companies are beginning to see tiny home models as an
    interactive way to showcase their brands.
  

  Tiny homes have caught on for a number of reasons. They can
  conserve
  energy, save on 
  mortgage costs, and encourage a 
  more mobile lifestyle. Most recently, they've become a
  popular branding technique for major companies.

  In November, Dunkin' Donuts 
  unveiled a tiny home that ran almost entirely on coffee. The
  home was briefly listed on Airbnb for only $10 a night, and
  guests were offered an unlimited supply of Dunkin' roasts.
  

  Three months later, Allswell, an online mattress and
  bedding brand at Walmart, has adopted a similar strategy for
  showcasing its products.

  
    Read more:
    
  These 3D-printed homes can be built for less than $4,000 in just
  24 hours
  

  On February 7, the brand began offering tours of its tiny
  home, which includes a bedroom, kitchen, bathroom, and living
  room, in New York City. Customers will
  be able to test out mattresses and bedding, with the option to
  purchase items on-site and have them shipped to their
  homes.

  The home will soon make its way across the country,
  stopping in cities like Philadelphia, Nashville, Los Angeles, and
  San Francisco. Allswell is also selling one tiny
  home model for $100,000. 

  Take a look at the how the brand incorporated its first
  retail experience into less than 240 square feet.

Walmart's new mattress brand built a $100,000 tiny home that you can buy. Take a look inside.


    Tiny homes have caught on for a number of reasons. They can conserve energy, save on mortgage costs, and encourage a more mobile lifestyle. Most recently, they've become a popular branding technique for major companies.

    In November, Dunkin' Donuts unveiled a tiny home that ran almost entirely on coffee. The home was briefly listed on Airbnb for only $10 a night, and guests were offered an unlimited supply of Dunkin' roasts.

    Three months later, Allswell, an online mattress and bedding brand at Walmart, has adopted a similar strategy for showcasing its products. 

    On February 7, the brand began offering tours of its tiny home, which includes a bedroom, kitchen, bathroom, and living room, in New York City. Customers will be able to test out mattresses and bedding, with the option to purchase items on-site and have them shipped to their homes.

    The home will soon make its way across the country, stopping in cities like Philadelphia, Nashville, Los Angeles, and San Francisco. Allswell is also selling one tiny home model for $100,000.

    Take a look at the how the brand incorporated its first retail experience into less than 240 square feet.

    © Allswell
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