Starbucks Corp was formed in 1985. The Company purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, complementary food i...tems, a selection of teas, and beverage-related accessories and equipment, through its Company-operated retail stores. Starbucks produces and sells ready-to-drink beverages. All channels outside the Company-operated retail stores are collectively known as specialty operations. The Company’s objective is to maintain Starbucks standing as one of the most recognized and respected brands in the world. It has three operating segments: United States (“US”), International and Global Consumer Products Group (“CPG”). The US and International segments both include Company-operated... retail stores and certain components of specialty operations. Specialty operations within the US include licensed retail stores and other initiatives related to the Company’s core business. International specialty operations consist of retail store licensing operations in nearly 40 countries and foodservice accounts in Canada and the United Kingdom. Stores offer a choice of regular and decaffeinated coffee beverages, a selection of Italian-style espresso beverages, cold blended beverages, iced shaken refreshment beverages, a selection of premium teas, distinctively packaged roasted whole bean coffees, and it’s recently launched soluble coffee Starbucks VIA (tm) Ready Brew (“VIA”). Starbucks stores also offer a variety of fresh food items, including healthier choice selections focusing on high-quality ingredients, nutritional value and great flavor. Food items include pastries, prepared breakfast and lunch sandwiches, oatmeal, and salads as well as sodas, juices and bottled water. The Starbucks Card program is designed to increase customer loyalty and the frequency of store visits by cardholders. Specialty operations strive to develop the Company’s brands outside the Company-operated retail store environment through a number of channels. Through a licensing relationship with Kraft Foods, Inc. the Company sells a selection of Starbucks and Seattle’s Best Coffee branded packaged coffees and Tazo (r) teas in grocery and warehouse club stores throughout the US. Kraft manages all distribution, marketing, advertising and promotion of these products. The Company sells whole bean and ground coffees, including the Starbucks and Seattle’s Best Coffee brands, as well as a selection of premium Tazo (r) teas, VIA and other related products, to institutional foodservice companies that service business and industry, education, healthcare, office coffee distributors, hotels, restaurants, airlines and other retailers. The Company’s competitors for coffee beverage sales are quick-service restaurants and specialty coffee shops. Some of the trademarks, including Starbucks, the Starbucks logo, Frappuccino, Seattle’s Best Coffee and Tazo are of material importance to the Company.