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Digital sales give 'Destiny' a boost: Activision CEO

CNBC logo CNBC 9/12/2014

The option to download "Destiny" rather than buy the physical video game likely helped drive record sales, Activision Blizzard (ATVI)CEO Robert Kotick told CNBC on Friday.

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That shift to digital helped Activision reach $500 million in sales of its "Destiny" video game on the first day of its release, making it the biggest franchise video game launch ever, Kotick said on "Squawk on the Street."

"In Activision's history, more copies were sold directly to the consumer through digital download than in any other product launch we've had," Kotick said.

Still, strong digital sales don't mean the video game maker will do away with physical games for consoles, Kotick said. Rather, the company is "indifferent" on digital versus physical gaming consoles.

"If the consumer would rather purchase something in the store, we're always going to give them that option. If they want to download it digitally, that will be an option that's available to them," he said. "I think more consumers are taking the convenience of digital than ever before."

To Kotick, the success of "Destiny" is thanks to its "teen" rating, opening it up to a bigger audience, as well as the game's crisp and vivid graphics.

—By CNBC's Drew Sandholm.

© Provided by CNBC


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