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Can Aston Martin's SUV save the legendary brand?

Aston Martin is considered Britain's answer to Ferrari. Some of its cars, such as the DB5, are considered iconic. However, repeatedly, throughout its long history, the brand has fallen on some tough financial times. When Aston Martin Lagonda went public in 2018, shares cost about $24.60. In May 2020, they had dropped to around 50 cents. With the coronavirus' economic fallout battering the automotive sector, the legendary name is desperate to turn itself around.

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