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In the Elevator With the CEO Shaking Up the Bra Industry

WSJ's Joanna Stern "bumps into" Heidi Zak, the co-founder and co-CEO of bra brand ThirdLove. The two discuss proper bra care, the company’s algorithm that determines bra sizing and how ThirdLove is challenging Victoria’s Secret. Photo: Andria Chamberlin for The Wall Street Journal

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