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Marketing.Media.Money at Cannes Lions: P&G marketing chief on re-imagining creativity

Marc Pritchard Procter and Gamble's (P&G) Chief Brand Officer talks to CNBC's James Wright about how one of the world's biggest advertisers is trying to "reimagining creativity to reinvent advertising" via partnerships; including one with American singer, songwriter, record producer, pianist, actor and philanthropist, John Legend.

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