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Mutant Mayhem's Logo Design Calls Back to 1980s/1990s Cartoon

CBR logo CBR 8/6/2022 Nicholas Brooks
© Provided by CBR

Perhaps one of the greatest pop culture phenomena to happen in the last century has been the arrival of the Teenage Mutant Ninja Turtles. What started as one of the earliest, if not the first, indie comic to have been published, the story of four mutated turtles taught the ways of Ninjutsu captured the imaginations of millions. Part of why their icon status has remained for so long has been the addition of multiple shows and movies that both reinvented them and kept what worked. Now, that looks to be happening again with the upcoming animated film produced by Seth Rogen, Teenage Mutant Ninja Turtles: Mutant Mayhem.

Not much is known about what the new film has to offer, but what has been confirmed is that the film will be helmed by Jeff Rowe, who co-directed The Mitchells vs. The Machines. The movie will also be completely animated. As a result, there's a definite expectation of a unique animation style akin to The Mitchells vs. The Machines. But as revealed on Seth Rogen's Twitter, the animation could take on an even more stylistic approach as the new logo for the film has been officially unveiled with a rather "extreme" and nostalgic look.

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The TMNT film's title and release date were announced via graffiti art and showed off an awesome new font that evoked the same energy as their '80s and '90s counterparts. But rather than the completely family-friendly style of the original cartoon, this new logo taps into the skateboarder style found in California at the time, which ironically fits the turtles, as they too love extreme sports. But more than that, the art around the logo also teases the film's tone with its aesthetic.

For starters, just under the ooze-covered logo of TMNT: Mutant Mayhem is a trail of ooze that leads directly to a manhole cover, similar to the origin of the turtles. But also, the stickiness of the ooze calls back to how many of the gimmicks for the toys back in the '80s and '90s weren't afraid to include their own slime. There's also a considerable amount of pictures surrounding the logo that have quotes like "Turtles Rule!" and "Heroes in a Half Shell," with turtles painted around them. It's radical, to say the least, but something that could've come straight out of the era when they got the most famous.

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Rogen initially stated that he wanted the film to focus more on the teenage aspect of the turtles, which couldn't be more evident in this logo reveal. However, it wasn't until the early 2000s that the Turtles began to delve into more mature tones, which only slightly took away from their youthful energy. But in the '80s cartoon and '90s film, their youthful excitement and joking natures were on full display. The art shows similar energy and likely teases just how childish these turtles will be once the film hits theaters.

For now, there is much to uncover regarding TMNT: Mutant Mayhem. The story may not be wholly known, but based on Rogen's works and the logo reveal, it's clear that the teenage antics that made them beloved in the first place will be the main focus. Furthermore, there's likely going to be equally youthful and energetic animation brought to the film that will match both the tone and energy. As a result, calling back to the past may be the best way to propel the TMNT into the future.

Teenage Mutant Ninja Turtles: Mutant Mayhem hits theaters on Aug. 4, 2023.


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