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YouTube names its 2015 Music Award Winners

Relaxnews (AFP) logoRelaxnews (AFP) 3/2/2015

Beyoncé, Big Sean, Drake and Ed Sheeran feature among the 50 artists who will be picking up an award from the Google-owned video sharing platform at a special online-only event scheduled for March 23.

YouTube has not explained exactly how the artists were judged for winning their awards, other than to say that they "showed the biggest growth in view, subscribers and engagement over the last six months on YouTube."

Collectively, the artists, who also include Katy Perry, OK Go, One Direction, Snoop Dogg, Taylor Swift and Lady Gaga, have clocked up more than 47 billion views and boast 164 million subscribers since September.

To mark the achievement, at 10am PT on March 23 YouTube will be posting a huge collection of exclusive new content from emerging and established artists to the site. The package is being produced by VICE and contributors included Cahoots, Charli XCX, Migos, Nicky Jam and Shamir.

As for the YouTube Music Awards 2015, it will be broadcast live on YouTube on its own dedicated channel.

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