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Scooter Braun on the lessons he’s learned while defying expectations | The Limits

On this week's episode of The Limits, Jay speaks with his old friend, Scott “Scooter” Braun. Scooter is an entrepreneur, investor, and one of the most well-known talent managers in Hollywood today. Scooter first got his start when he dropped out of college to pursue a professional career in marketing, after organizing a successful trail of parties for high-profile musicians. But today, he’s probably best known for recognizing talent; after first seeing a video of young Justin Bieber on YouTube, he “saw clearly that [Justin] could be one of the biggest artists in the world.” From there on, he continued to be a visionary – going on to manage stars like Ariana Grande, J Balvin, and Demi Lovato. Jay spoke with the man behind the curtain about everything from his biggest challenges in work and life to his relationship with his kids, and his constant quest for self-improvement. Having already achieved major success, the one thing Scooter wants now is to be present. Follow Jay on Instagram and Twitter. Email us at thelimits@npr.org. WHAT IS “THE LIMITS WITH JAY WILLIAMS”? Today, the art of celebrity doesn't look like it used to. Now, it's all about betting on yourself and expanding your personal brand—sometimes even beyond your comfort zone. Few understand the art of rebounding your life better than Williams, now an author, entrepreneur and ESPN host. Each week, he'll go deep with heavy-hitters from the worlds of sports, entertainment, and pop culture to understand the principles of faith, vision, and grit they live by in order to see past doubt and build their empires. From rappers-to-moguls, to talk show hosts-turned-CEOs, you'll learn the ways that successful people define, push, and conquer their limits. Email us at thelimits@npr.org. LISTEN TO OTHER EPISODES https://www.youtube.com/watch?v=-y-j1sW30J0&list=PL2TjQf2riraKFB9UekDDYVYCe4XS8-L1V FOLLOW JAY WILLIAMS https://twitter.com/RealJayWilliams https://www.instagram.com/realjaywilliams FOLLOW NPR https://www.npr.org/ https://www.instagram.com/npr/ https://www.tiktok.com/@npr https://twitter.com/npr https://www.facebook.com/NPR See “The Limits” sponsors and promo codes https://www.nationalpublicmedia.com/podcastsponsors/the-limits-with-jay-williams/ The NPR shows you love are possible thanks to your support. Donate today: https://www.npr.org/donations/support ------ Contents of this video-------------------------------------- 0:00 - Intro 01:33 - Scooter Braun and Jay Williams discuss how they met at age 16 04:19 - Scooter on his decision to drop out of college 07:15 - Why Scott chose “Scooter” as a nickname 08:53 - Jay and Scooter talk manifesting 10:20 - Discovering Justin Bieber 12:42 - On being Justin Bieber’s role model 15:06 - Scooter’s reaction to the 2017 bombing at Ariana Grande’s concert 18:18 - Jay asks Scooter about the most challenging moment of his career 22:50 - Scooter responds to Taylor Swift controversy 26:25 - Responding to social media criticism 28:02 - Scooter gives Jay advice 32:54 - Scooter on the breakdown of his marriage 35:20 - Getting course corrected 37:40 - What’s next?
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