2021 Malaguti Brandstory Episode 4

Four years after its purchase by the Austrian KSR Group, Malaguti presents itself at the EICMA motorbike show with its 2023 vehicle range more modern than ever and yet has never been closer to its own history. The Italian manufacturer from San Lazzaro di Savena looks back on a long history: In 1930, Antonio Malaguti founded the company in the suburb of Bologna as a bicycle dealer and repair workshop, and soon after the passionate cyclist Antonio was also to produce his own bikes. In 1949, bicycles with auxiliary motors were built for the first time, and a little later, light motorbikes and scooters. Unlike other manufacturers, Malaguti refused to join the arms race with ever larger and more expensive motorbikes. Dynamic sportiness was not to be the preserve of a small exclusive racing world, but rather the unifying element of all Malaguti models – an approach that also demonstrated a commitment to the younger public.