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Adidas wants Kaepernick endorsement deal, with one caveat

Touchdown Wire logo Touchdown Wire 4/17/2018 Michael Colangelo
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Adidas would love to add Colin Kaepernick to its list of endorsers . . . but only if Kaepernick lands on an NFL team. So now NFL teams are stopping Kaepernick from collecting a paycheck playing football and stopping him from landing endorsement deals.

That's not totally true. Adidas could sign Kaepernick to a deal regardless of whether he lands on a team or not. They have a deep roster of endorsement partners who don't play sports. Of course, those influencers and partners still have a ton of exposure due to being musicians, actors/actresses, and social media followings. In short, Adidas needs Kaepernick to have some type of exposure to make the deal worth it. Kaepernick hasn't exactly been inclined to be in the public eye since he was cut by the Niners.

And there is the Catch-22. Adidas would sign Kaepernick if he gave the brand exposure. Kaepernick hasn't been in the public eye because he wants to play football again. It's assumed that most teams would like Kaepernick to lay low and "stick to sports" because that's in the teams' best business interest. Kaepernick could probably land a deal with Adidas through being a celebrity social activist, but he can't do that and land on an NFL team. There's no guarantee Adidas would sign him if he had a ton of exposure but wasn't on an NFL team, but he is famous enough and has a following that would be valuable to a brand that has a strong lifestyle following. And around the logic circle, we go.

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