You are using an older browser version. Please use a supported version for the best MSN experience.

KFC reveals new Colonel Sanders for chain's 'biggest stunt' yet

Business Insider logo Business Insider 4/21/2017 Kate Taylor
UP NEXT
UP NEXT

Related video: Rob Lowe is KFC (Provided by Fortune)

KFC has a new Colonel Sanders -- again. 

To accompany the launch of the spicy Zinger sandwich, KFC has hired a new Colonel Sanders: actor Rob Lowe. 

Lowe, known for his roles in teen 1980s films like "St. Elmo's Fire" and TV shows like "Parks and Recreation" and "The West Wing," will play a John F. Kennedy-esque colonel, announcing plans to launch the Zinger into space. 

And yes, KFC does plan to launch the Zinger into space, in what KFC president Kevin Hochman told Business Insider is the "biggest stunt [he's] ever been apart of in 20-plus years." 

According to KFC, the chain plans to launch the chicken into space some time this summer. 

"There is one question that we will be able to answer with certainty very soon: Can you actually launch KFC's world-famous Zinger chicken sandwich into space?" Lowe says in the ad, in the role of the Colonel. "The answer is: We certainly hope so. Our entire marketing campaign depends on it." 

As the new Colonel Sanders, Zane follows in the footsteps of a number of other comedians who have taken on the role since Darrell Hammond brought the founder back from the dead in May 2015. Other Colonel Sanders include Norm Macdonald, Jim Gaffigan, and, most recently, actor and producer Billy Zane.

Hochman says that KFC wanted to bring out the big guns for the the introduction of the Zinger sandwich.

"We're going all out to establish ourselves as a sandwich player," he said. "It's easier said than done. We're late to the party -- that's why we're throwing in the kitchen sink."

Here's KFC's new commercial, starring Rob Lowe as Colonel Sanders: 

NOW WATCH: The owner of New York's oldest deli explains how Katz's is able to sell 15,000 pounds of pastrami a week

AdChoices
AdChoices

More from Business Insider

Business Insider
Business Insider
image beaconimage beaconimage beacon