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MyPillow's CEO is standing by Trump after the deadly Capitol riots, and offering customers a discount with the code 'FightForTrump'

Business Insider logo Business Insider 1/13/2021 insider@insider.com (Kate Duffy)
Donald Trump in a suit and tie sitting at a table: US President Donald Trump (right) shakes hands with Mike Lindell, founder of My Pillow. SAUL LOEB/AFP via Getty Images © SAUL LOEB/AFP via Getty Images US President Donald Trump (right) shakes hands with Mike Lindell, founder of My Pillow. SAUL LOEB/AFP via Getty Images
  • Mike Lindell, CEO of MyPillow, is continuing to stand by President Donald Trump following the US Capitol riots on January 6, even as other businesses cut ties.
  • MyPillow was offering the discount code "FightForTrump" on Tuesday, allowing customers to get cheaper deals on pillows, the New York Times reported.
  • Twitter flagged two of Lindell's tweets on Sunday and Monday, which claimed the election was stolen, "due to a risk of violence."
  • Since the siege, Lindell has appeared on Newsmax to claim the pro-Trump rioters were "very peaceful" and to blame "undercover antifa that dressed up as Trump people" for causing damage.
  • Visit Business Insider's homepage for more stories.

The CEO of bedding company MyPillow continues to stand by President Donald Trump following the deadly riots at the US Capitol, even while major US firms cut ties.

Mike Lindell, a Trump ally, has continued to repeat Trump's baseless claims that the election was a fraud, even after the siege in Washington on January 6, which left five people dead.

MyPillow was also offering the discount code "FightForTrump" to online customers on Tuesday, meaning they could get cheaper deals on "premium" pillows, "classic" pillows, and other items, the New York Times reported.

The code was available on the day of the insurrection, January 6, but it's unclear if it was valid before this date, per the Times.

Major companies across America have already cut ties with Trump, including fintech Stripe, micromobility startup Lime, and a handful of the President's banking partners: Deutsche Bank, Professional Bank, and Signature Bank. 

Read more:Parler has been knocked offline for not moderating threats. Screenshots show what Capitol riot supporters posted before, during, and after the unrest.

On Sunday and Monday, Lindell posted twice on Twitter about how the election, which President-elect Joe Biden won, was stolen from Trump. Both tweets were flagged on the platform so they couldn't be shared or liked "due to a risk of violence."

Lindell attended the January 6 pro-Trump rally before the mob headed to the Capitol. He posted a video on Twitter, Facebook, and Parler later in the day saying: "First of all, the riots you're seeing on TV - that's a joke.


Video: Majority of Americans want Trump removed immediately after U.S. Capitol violence - Reuters/Ipsos poll (Reuters)

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"My nieces were down there, and they said 99.9% was - it was just peaceful protest. There might have been some people, the ones that broke in - they seemed to break in early, and, for all we know, it could of been plants."

Hours after Trump supporters broke into the Capitol, Lindell was interviewed on Newsmax and described the riots as "very peaceful."

"There was probably some undercover antifa that dressed as Trump people and did some damage to windows and got in there," he said, adding that Trump will be America's president for the next four years. Biden will take office on January 20.

Although Lindell told Reuters that he helped sponsor a two-week "March for Trump" bus tour that ended in Washington on December 14, but said he didn't help fund trips to the Capitol on January 6.

The Capitol siege hadn't changed his perception about a fraudulent election, he said.

"I'm never letting the fraud go," he told Reuters. "It was the most corrupt election in US history, and probably in world history." 

MyPillow didn't immediately respond to Insider's request for comment.

The Minnesota-based bedding firm was advertised on 16 TV networks between Wednesday and Friday, and 44% of its ad spending went to Fox News, Fox Business, and Fox Sports, data from MediaRadar revealed, cited in the Times.

Despite this heavy advertising on Fox, Lindell tweeted on January 5 that the TV channel "keeps suppressing the evidence and election fraud," after it cut away from a Trump speech in Georgia.

MyPillow also spent tens of thousands of dollars on advertising on Newsmax, the pro-Trump network, between the day of the Capitol riots until Monday, according to estimates from iSpot.TV, which the Times cited.

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