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News: Technology

Apple is leading customers on photo-taking walks

USA TODAY logo USA TODAY 5/17/2017 Edward C. Baig

Hip-hop producer RZA leads an “Art of Beatmaking” session at an Apple Store in Williamsburg, Brooklyn. © Apple Hip-hop producer RZA leads an “Art of Beatmaking” session at an Apple Store in Williamsburg, Brooklyn. Apple will officially begin the “Today at Apple” educational experiences on Saturday that the company announced last month would be coming to all 495 Apple Stores.

Apple has long offered classes of sorts in its stores, but these were mostly product-focused tutorials. As part of Today at Apple you’ll still see such choices-— “How to Edit Photos on iPhone” for example.

But Angela Ahrendts, Apple’s senior vice president for retail, is placing more of an emphasis on the liberal arts, with a focus on creativity and inspiration. Her vision is to turn the stores into a town square of sorts. Of course, the experiences will still typically involve Apple’s products.

While Apple's goal is to presumably lure you into its retail destinations, the Today at Apple offerings also takes you outside the stores.

At the Apple Store in Arlington, Va., for example, you can go on a “Sketch Walk,” in which you’re urged to bring an iPad Pro and (the Pencil accessory) to sketch the people, places and objects that you come across.

In the Williamsburg, Brooklyn, store, New York street artist Buff Monster will show you how to use the iPad Pro to make his “Melty Misfits.”

Every Apple Store will offer “Photo Walks” this Saturday, led by local photographers who will give advice on taking pictures using filters, frames and other methods. All the stores will also host a “Kids Hour,” on topics such as making movies.

Apple says there will be 4,000 of these sessions daily, with all the Apple Stores around the world participating.

The various experiences, which are free, will last between 30 and 90 minutes. Apple recommends you register to secure your place, which you can do at a new section on the website.



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