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In photos: Apple's new iPhones

Slide 1 of 10: Phil Schiller, Apple senior vice president, discusses his company's iPhone line-up during an event on September 12, 2018, in Cupertino, California. - New iPhones set to be unveiled Wednesday offer Apple a chance for fresh momentum in a sputtering smartphone market as the California tech giant moves into new products and services to diversify.Apple was expected to introduce three new iPhone models at its media event at its Cupertino campus, notably seeking to strengthen its position in the premium smartphone market a year after launching its $1,000 iPhone X. (Photo by NOAH BERGER / AFP)        (Photo credit should read NOAH BERGER/AFP/Getty Images)

Phil Schiller, Apple senior vice president, discusses his company's iPhone line-up during an event on Sept. 12, 2018, in Cupertino, Calif. New iPhones offer Apple a chance for fresh momentum in a sputtering smartphone market as the California tech giant moves into new products and services to diversify.
© Noah Berger/AFP/Getty Images
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