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News: Top Stories

Valentine's Day: By the numbers

CNN logo CNN 2/14/2018 By Amy Roberts, CNN
Americans are projected to spend $19.6 billion on Valentine's Day this year. © Dan Kitwood/Getty Images/file Americans are projected to spend $19.6 billion on Valentine's Day this year.

It's no surprise that Americans spend quite a bit of money to show their love on Valentine's Day. Here's a breakdown, by the numbers:

$19.6 billion:Projected Valentine's Day spending in the United States this year, according to annual estimates by the National Retail Federation.

$143.56: The average amount US consumers are estimated to spend for Valentine's Day-related gifts in 2018.

$4.7 billion:Total spending on jewelry for Valentine's.

15%: Percentage of Americans buying gift cards for this day.

$5.50:Per capita spending on Valentine gifts for pets.

115.78 million: The number of single people in America age 18 and older in 2016, according to the US Census Bureau. This group of divorced, widowed, separated and never marrieds made up 47.3 % of all US residents age 18 and older.

144 million:The approximate number of cards exchanged on Valentine's Day.

1866:The year conversation hearts were first created by the New England Confectionery Co.

75%: Chocolate's share of the total amount of US Valentine's candy sales.

32%: Percentage of American adults surveyed by online statistics firm Statista in 2017 who said they would probably have sex on Valentine's Day.

Almost $1 billion: Amount that victims in the United States and Canada have lost to online dating scammers and "catfishers" over the past three years, according to a February study by the Better Business Bureau.

Way too many: People who call Valentine's Day "Valentime's Day" -- with an "M."

The Wider Image: Arranged marriage to Facebook: what's your love story?: Nhuchhe Bahadur Amatya, 76, a retired accountant at Nepal Electricity Authority along with his wife Raywoti Devi Amatya, 74, a housewife, pose for a picture inside their shop in Lalitpur, Nepal. Nhuchhe was 17 and Raywoti was 15 when they had their arranged marriage 59 years ago. "I saw Raywoti for the first time at my home after we officially got married, during the wedding her face was covered with a Ghumto (veil)," said Nchuchhe. Love stories around the world

Photo gallery by Reuters

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