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United States Patent & Trademark Office denies THE™ initial application for Ohio State trademark

NBC Sports logo NBC Sports 9/11/2019 John Taylor
a close up of a boy wearing a red hat © Getty Images

Ohio State has suffered its first loss of THE™ 2019 college football season.

Much to the delight of its rival up north, the pretentious meter was pegged in the middle of August when Ohio State confirmed that it had filed the paperwork seeking a trademark on the word “The” as it pertains to items being marketed with the university’s name. Buckeye Nation, of course, takes great pride in letting everyone know that they are THE Ohio State University at nearly every turn, and the university is simply looking to protect that brand of self-identification.

For now, though, that initial application made to the United States Patent & Trademark Office has been denied

The university has up to six months to refile the paperwork in a response, which they are expected to do.

“Like other institutions, Ohio State works to vigorously protect the university’s brand and trademarks,” an OSU spokesperson said in a statement last month.

“These assets hold significant value, which benefits our students and faculty and the broader community by supporting our core academic mission of teaching and research.”

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