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Dannon cuts ties with Cam Newton: 'It's simply not OK to belittle anyone based on gender'

Sporting News logo Sporting News 10/5/2017 Gabrielle McMillen

Video by Sports Illustrated

The repercussions for Cam Newton's "it's funny" comment have begun.

The Panther quarterback came under fire Wednesday after a female reporter asked him about Devin Funchess's route running, to which he replied, "It’s funny to hear a female talk about routes."

Now one of Newton's sponsors, Greek yogurt product Oikos, has severed ties with him less than 24 hours later.

"We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women," Michael Neuwirth, senior director of external communications for Dannon, said in a statement.

"It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace. It's simply not ok to belittle anyone based on gender. We have shared our concerns with Cam and will no longer work with him."

The reporter, Charlotte Observer employee Jourdan Rodrigue, said she approached Newton after Wednesday's conference to address his comment but claimed he didn't apologize.

Related slideshow: 2017-18 NFL season (Provided by photo services)


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