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‘Baywatch’ Surfs To Memorial Day Weekend, ‘Life’ Flies To March

Deadline logo Deadline 12/6/2016 Anthony D'Alessandro
© Provided by Deadline

Paramount’s Seth Gordon-directed feature adaptation of 1990s TV show Baywatch will now go on Memorial Day weekend, May 26, instead of May 19.

Baywatch moves out of a weekend that got very crowded with four other wide releases that included Fox’s Diary of a Wimpy Kid: The Long Haul, Alien Covenant, Open Road’s The Nut Job 2, and New Line/Warner Bros.’ Annabelle 2 and will now square against  Disney fifthquel The Pirates of the Caribbean: Dead Men Tell No Tales. 

What happened to Sony’s sci-fi thriller Life? Due to great audience reactions, that Ryan Reynolds movie has now flown to March 24, leaving Baywatch all alone to battle Pirates 5.  On its new date, Life faces off with Lionsgate’s Power Rangers and Warner Bros.’ King Arthur: Legend of the Sword. The Bella Thorne horror pic from Sony Keep Watching, which was originally on this March date, is now undated temporarily.

Baywatch has social media stars Dwayne Johnson and Zac Efron on their side. The pic also reteams Johnson with his San Andreas co-star Alexandra Daddario. The last Pirates movie opened to $90.1M and that was on a three-day. But Pirates star Johnny Depp has recently struggled at the B.O. Last Memorial Day the opening for Alice Through the Looking Glass tanked with a  FSSM of $33.5M and finaled with a 2.2x gross of $77M, -77% behind its first 2010 installment ($334M domestic).

Johnson’s last two live-action movies, San Andreas and Central Intelligence were back-to-back summer hits respectively making $155.1M and $127.4M at the domestic B.O. He provides the voiceover in Moana which has been making dough in the last two weeks with close to $120M.

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