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AOL Slashes Jonas Brothers-Founded Site Cambio in Layoffs (Exclusive)


By Sara Morrison

AOL has laid off the entire staff of its entertainment news site Cambio except for its editorial team, individuals with knowledge of the situation told TheWrap.

"AOL continues to support Cambio, and we have made structural changes to bring Cambio's costs in line with revenue," a spokesman for AOL told TheWrap.

The layoffs were announced on Friday, with the general manager and tech director leaving immediately. The four-member video production team's last day will be Oct. 11.

Also read: Jonas Brothers Come Out Mixed on Miley Cyrus' Twerking (Video)

That leaves Cambio's staff at just two: executive editor Linda Friedman and an editorial assistant. They and freelancers will supply the site's content going forward.

AOL partnered with the Jonas Brothers in 2010 to launch Cambio, a millennial-focused MTV-esque site that featured celebrity news and videos, but a year later, the site was struggling to find an audience. AOL attempted to revive the site several times through exclusive content partnerships with big names like Mark Burnett and McG and hiring talent behind the scenes.

Also read: AOL Patch Layoffs Begin, Nearly 500 Expected to Go

Friedman joined the site in 2012; in May 2013, AOL boasted that her hire was an effort to boost Cambio's already "explosive growth," but one individual told TheWrap that AOL was already close to killing the site when it shut down AOL Music in April, and most of Cambio's staff were prepared to be cut at any moment.

In addition to the six staffers laid off, an individual said, two senior employees quit in September.

AOL also laid off several hundred employees of its hyperlocal news site, Patch, in August.

Related stories from TheWrap:

Jonas Brothers Come Out Mixed on Miley Cyrus' Twerking (Video)

AOL Patch Layoffs Begin, Nearly 500 Expected to Go

AOL CEO Tim Armstrong Apologizes for Publicly Firing Employee, Does Not Hire Him Back

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