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ATF: Singapore’s Xtreme Media Wins Inaugural ATF Formats Pitch

Variety logo Variety 12/8/2016 Naman Ramachandran
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SINGAPORE — Local production company Xtreme Media won the inaugural Asia TV Forum & Market Formats Pitch competition. The company claimed a prize worth $14,100 (S$20,000) comprising a SGD3,500 cash award and SGD 16,500 customized consultancy package from all3media international.

The winning format “Hit It,” is pitched as a weekly series. Each episode will feature two teams pitted against each other in a series of high-pressure comedic challenges that put a spin on sports. It was rewarded for its originality, creativity and ability to be adapted across the world.

William Lim, executive producer at Xtreme Media, said: “Participating in the inaugural ATF Formats Pitch has been an eye-opener, with many participants sharing new format ideas that we have never explored before. We are honoured to have won the first-ever ATF Formats Pitch as we now have the opportunity to work with a well-established format distributor, all3media International, to further develop our concept.”

The competition received entries from the U.S., Australia, China, Hong Kong, India, Malaysia, Singapore, Taiwan, and Ukraine. Five finalists from China, Malaysia, Singapore and Ukraine pitched their concepts at a live judging session on Thursday to a panel of television format experts.

Xtreme Media will now work with all3media over the next few months to hone the concept and present it to broadcasters.

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