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Basket-bawl: LeBron featured as crying baby in new TV ad

Associated Press logo Associated Press 3/30/2017 By TOM WITHERS, AP Sports Writer
Cleveland Cavaliers forward LeBron James falls to the floor during the second half of an NBA basketball game against the San Antonio Spurs, Monday, March 27, 2017, in San Antonio. (AP Photo/Darren Abate) © The Associated Press Cleveland Cavaliers forward LeBron James falls to the floor during the second half of an NBA basketball game against the San Antonio Spurs, Monday, March 27, 2017, in San Antonio. (AP Photo/Darren Abate)

CLEVELAND (AP) — LeBron James is having a laugh at his reputation for being a "crybaby."

Cleveland Cavaliers forward LeBron James (23) drives against San Antonio Spurs forward Kawhi Leonard during the first half of an NBA basketball game, Monday, March 27, 2017, in San Antonio. (AP Photo/Darren Abate) © The Associated Press Cleveland Cavaliers forward LeBron James (23) drives against San Antonio Spurs forward Kawhi Leonard during the first half of an NBA basketball game, Monday, March 27, 2017, in San Antonio. (AP Photo/Darren Abate)

The Cavaliers' megastar is featured in a new Intel commercial in which he breaks down and cries after making a game-winning shot. As James hugs a teammate in celebration, and the camera circles in slow motion, the face of a crying baby is super-imposed over his own.

James has shown real tears on the floor before — most famously last June after carrying Cleveland to its first pro sports championship since 1964. He's been accused of whining by opposing fans while winning three NBA titles and advancing to the Finals six straight seasons.

Intel wants to showcase 360-degree technology that allows fans to view games from every angle. The 30-second commercial with James will debut Saturday during the Final Four. The company says it wants to "draw a parallel between our high-performance brand and this high-performing athlete."

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For more AP college basketball coverage: http://collegebasketball.ap.org and http://twitter.com/AP_Top25

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