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Beyonce Stuns in H&M's Summer Campaign

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UsWeeklyWanna get away? Beyonce's new tropical island-themed H&M campaign will have temperatures rising this summer, the retail chain announced in a release on Thursday, March 21.In the sexy promotional images, the "Bow Down/I Been On" singer gives a sultry stare at the camera as she lounges on the beach, her wavy hair piled high to the right, a white flower prominently displayed behind her left ear (sorry fellas, she's taken!).PHOTOS: Beyonce's baby bump styleThe rest of Mrs. Carter's outfit mixes clean lines -- a deep-cut, crisp white top -- and patterns, courtesy of a high-cut, high-waisted pair of shorts."What makes these pieces even more special is that Beyonce herself had input in the designs, and they are full of her own personal style," said Ann-Sofie Johansson, Head of Design at H&M.PHOTOS: Beyonce and Jay-Z's romance"I've always liked H&M's focus on fun and affordable fashion," the 31-year-old singer said in a statement. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."The upcoming summer campaign will feature a wide range of looks, including fringed bikinis, bodycon dresses and flowing sun dresses, said Johansson in the statement.PHOTOS: Beyonce's body evolutionAnd, in classic Beyonce style, the collection will feature a charity component as well -- 25% of sales from the H&M for Water swimsuit collection will be donated to H&M for WaterAid, which helps raise money for the world's poorest people to gain access to safe water.Keep clicking to see more photos of Bey getting beachy ...
© H&M/Promotional
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