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Broadway Box Office: Last-Minute Business Lifts ‘Jersey Boys’

Variety logo Variety 12/5/2016 Gordon Cox
© Provided by Variety

The Broadway box office came down from its annual Thanksgiving spike last week — but remained plenty healthy, as last-minute business drove up the numbers at “Jersey Boys” and “Heisenberg” while two shows, “Dear Evan Hansen” and “A Bronx Tale,” got promising launches.

Among individual titles, most shows declined — but not “Jersey Boys” ($1,085,083), which stepped up by 10% as the musical heads into its final weeks before its January closing. “Heisenberg” ($423,787), the play starring Mary Louise Parker, shot up by a whopping 36% in its second to last week.

Musical “Dear Evan Hansen” ($757,959) declined somewhat thanks to its heavily comped opening night, but still did well for a show in a small theater. Given the rave reviews the production earned, sales seem likely to shoot right back up next week. Meanwhile, “A Bronx Tale” ($723,675) also accommodated press tickets and an opening night, but it nonetheless managed to hit its best tally yet.

At the top of the chart, “Hamilton” ($2,233,259) continued to lead the way, with “The Lion King” ($1,899,705), “Wicked” ($1,736,046), “Aladdin” ($1,502,623) and “The Book of Mormon” ($1,385,348) lining up behind it. “Hamilton” will likely make a habit of coming out on top in the coming months, given that the ultra-hot show’s top premium ticket price is on its way up.

The starry production of “The Front Page” ($1,239,977) remains the play to beat this holiday season as the only nonmusical to top the $1 million mark. Just below it on the chart, Josh Groban headliner “Natasha, Pierre and the Great Comet of 1812” ($1,174,389) continues to do robust business.

The Street’s cumulative gross came in at a solid $29 million for 33 shows on the boards — just a bit under the tally reported last year at this time, when there were four more productions running. Attendance weighed in at 269,437, or 83% of overall capacity.

Based on previous years, Broadway traffic may slow a bit further in the next couple of weeks — but should swing back up again as we move closer to the ultra-profitable holiday-tourism frame.


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